In addition to creating competitive advantage now and into the future, responses in Microsoft’s research also revealed a strong belief that tech intensity will be a catalyst for ongoing disruption.
Companies need to ask themselves: ‘how do we adopt technology inside our organisation, at pace?’ Rapid decision-making and tech adoption need to become a company-wide culture. Speed of technology adoption is a central component of tech intensity – without it, innovation simply cannot happen at the speed required to stay ahead of the market and maintain a competitive edge. We know that this message has hit home, because Microsoft’s research on tech intensity showed that 75% of respondents believe that harnessing tech intensity is the most effective way to build competitive advantage today, and 75% also believe it will be crucial to building competitive advantage in the future. Tech intensity isn’t the same as #digitaltransformation – the latter is more about the technologies used and the underlying structure, while tech intensity really refers to the way companies use the tools of digital transformation to innovate and accelerate – in a nutshell, the applied use of a creative, entrepreneurial mindset to invent new digital capabilities using advanced technologies such as AI and IoT. It’s primarily about tech adoption, tech capability, and trust. Now, with the pandemic continuing to shape the world around us in ways we could not have anticipated, I believe that embracing tech intensity will determine the ability of companies to navigate a reimagined future. Radiance is also sometimes called intensity, especially by astronomers and astrophysicists, and in heat transfer.When Satya Nadella first spoke about #techintensity at Microsoft Ignite 2018, he predicted that it would be a critical success factor for organisations. This can cause confusion in optics, where intensity can mean any of radiant intensity, luminous intensity or irradiance, depending on the background of the person using the term.
In photometry and radiometry intensity has a different meaning: it is the luminous or radiant power per unit solid angle. The intensity should then be defined as the magnitude of the Poynting vector. For example, an evanescent wave may have a finite electrical amplitude while not transferring any power. The treatment above does not hold for arbitrary electromagnetic fields. I = c n ε 0 2 | E | 2, is the vacuum permittivity.įor non-monochromatic waves, the intensity contributions of different spectral components can simply be added. This is an example of the inverse-square law.Īpplying the law of conservation of energy, if the net power emanating is constant, If a point source is radiating energy in all directions (producing a spherical wave), and no energy is absorbed or scattered by the medium, then the intensity decreases in proportion to the distance from the object squared. For example, the intensity of an electromagnetic wave is proportional to the square of the wave's electric field amplitude. The intensity of a wave is proportional to the square of its amplitude. The resulting vector has the units of power divided by area (i.e., surface power density). Intensity can be found by taking the energy density (energy per unit volume) at a point in space and multiplying it by the velocity at which the energy is moving. The word "intensity" as used here is not synonymous with " strength", " amplitude", " magnitude", or " level", as it sometimes is in colloquial speech. For example, one could calculate the intensity of the kinetic energy carried by drops of water from a garden sprinkler. Intensity can be applied to other circumstances where energy is transferred.
Intensity is used most frequently with waves such as acoustic waves ( sound) or electromagnetic waves such as light or radio waves, in which case the average power transfer over one period of the wave is used. In the SI system, it has units watts per square metre (W/m 2), or kg⋅ s −3 in base units. In physics, the intensity or flux of radiant energy is the power transferred per unit area, where the area is measured on the plane perpendicular to the direction of propagation of the energy. For other uses, see Intensity (disambiguation).
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